If you think you know alot about hip hop, you need to read this book because if you haven’t, truth is you probably don’t. I read this a few years back but I’m due for a reread cuz its really that good. Rolling Stone called George, “The most insightful hip hop writer on the planet” and I would have to agree. Here’s a brief overview.
Nelson George offers an insider’s tour through a multimedia phenomenon of which rap music is only the audible manifestation, and also includes drugs, fashion, incarceration, basketball, entrepreneurship, technology, and language. Examining hip hop as music, a style, a business, a myth, and a moral code, he turns hip hop over to look at the ways it has been treated by Hollywood, Madison Avenue, and Wall Street to reach not just young black consumers but all young people.